The first idea about being remarkable has a Halloween twist to it. Seth Godin talks about being remembered today in his post “Will You be Missed.” Remember going trick-or-treating with your parents, or your friends when you got a little older? Can you remember the house that you and your friends KNEW was going to have the best candy? Every kid remembers the house they alway’s loved to go to, the one who gave out the King sized candy bars instead of the small ones-or worse yet, an Apple??

You can apply this concept to business. Are you going to be the one who is remembered as exceding expectations-where eveyone will talk about you, send more people your way. Next year you will have dozens of kids flocking to your place, or will you be the one who gives out the apple and never talked about, or worse, never revisited again?
The second thought on being remarkable is the announcement of the Businessweek.com Top 25 under the age of 25 list.

A nominee is CopperRain’s own Cammon Randle. You can read a little about Copperrain and Cammon and then go vote for him!

First off, our seminar on how web video is being overlooked as a way cool tool for marketing businesses went so well we are planning on future seminars and hope to soon be doing conference calls with Conference Call University. Well will be posting updates and schedules and will let you know.

Second, you might have noticed that I use to have a post highlighting a business, but now that post is gone. I talked with them and they decided it was best not to get traffic or too much exposure to their website right now because they aren’t ready to launch, so that is why that post was deleted.

But third, here is the Business Highlight and what it is. At CopperRain we would like to highlight businesses who are using technology. This could be video, or something else related. Today I am highlighting MyWealthMatters from Utah. They are not a client but are using an excellent tool called podcasting.

Check out this article: New Podcast Series ‘Creating Wealth on Your Current Income’ Achieves Top Five Ranking on iTunes. From the article you can see that they had something to give to people and in doing so have helped their business gain more exposure than they ever thought!

I had a chance to interview Jeff Wright with MyWealthMatters and this is what he had to say about podcasting:

1. Why start a Podcast? They had heard about it and thought it was intriguing. It would be a new way to pick up a few more leads. He had listened to the Havard Review Podcast and thought they could do that. And it was pretty easy. They started their podcast at the end of August with the goal of reaching 10,000 downloads in one year. He says one of the tricks is that some people start podcasting and it takes till the 5-6th one for it to get good. They wanted a great podcast right from the start. They had 15 listeners and he said 12 of them were employees of the company!
2. How did you spread the word? They emailed people they had gathered information for. This caused a spike of about 400 listeners then download the podcast, but the number dwindled. So then he started using keywords to help-meaning, people looking for a certain topic, or keyword and people would find them. As of today, 90 days into it, they haven’t had to spend a dime promoting this podcast…
3. What has it done for your business? As of last week, in one day alone, they had over 3,000 downloads. They past their goal of 10,000 downloads in the first month. As of 10/26/06, they’ve had 59,000 downloads. So within 100 days, their growth pojection is 60,000 downloads. With podcasting, you have a niche market that is ASKING for this podcast. They are opting in to listen, so you have their permission to talk. And,whats great about podcasting is, if you had something you wanted to promote to a different audience but don’t have the money to put something on the tv or radio, now there is a new way to do it.
4. So they had wanted this as a source of leads, and now, this has become their chief generation of leads. They have started to rethink their marketing and are very excited about this success.
I say congratulations to them! You can visit their website: www.mywealthmatters.com to check out how they have changed their website to cater to the podcast listeners.

If you’d like to learn more about podcasting then please visit www.wasatchbusinessconference.com CopperRain will be giving a class on Podcasting. In the meantime check out CopperRain’s own podcast called the CopperCast.
If you are using technology in your business, email me lorri@copperrain.com and let me know. I would love to provide my readers with great ideas to help their company at the same time highlighting a great business!

This is a little different highlight because I’m not really highlighting the business, but the man. John Moore is a great marketer from Austin, Texas. His company is BrandAutopsy. We’ve actually only talked on the phone twice maybe, but I’ve been an avid and loyal BrandAutopsy blog reader and love what he says.

One particular day, he posted about his mother Glenna Moore and how she has “recently been diagnosed with Amyotrophic Lateral Sclerosis, more commonly known as ALS or Lou Gehrig’s Disease. This diagnosis didn’t come as a surprise to the family as her “creeping paralysis” has become much more pronounced in the last few months.”

The reason I am highlighting him though, is because of what he has done with the situation. In one of his posts: ALS Hits Home is a wonderful priceless video with his mother going over photos of her wedding. She even remembers names! Not only will his family cherish the stories, but he has his mothers wonderful voice recorded forever. What a memory! I had a cry remembering how my own mother, who just experienced her mother’s 1 year death anniversary, wished she had so many more stories recorded.

I would like to let John Moore know that my prayers are with him and his family. And those of you reading this, please take the time to record memories, we never realize how short our time is to get those stories.

The 2nd Annual Wasatch Business Conference is on Friday October 27th in Provo. Best of all…Its FREE!!

CopperRain will be giving a class on Podcasting from 11am-11:50. See ya there!

Today I would like to announce that Cammon Randle, owner and dp of Copperrain has been choosen for BusinessWeek.com Top 25 Entrepreneurs under 25.

Cammon works very hard and is trying to educate clients about not only WHAT video production can do for them, but how to utilize that video once it is made. He has been working with cameras since he was 8. He has a love and passion for creating visual masterpieces. He understands that not everyone has a budget like Toyota or Coca Cola, but wants everyone to have a chance to bring their company to the next level.

More information on how you can vote for Cammon to put him in the Top 5 will be posted at a later date.

Congratulations Cammon!

CopperRain has been collecting data for our seminar on October 19th 2006. I thought I would share them with all of you to see:

1. http://www.internetworldstats.com/stats.htm Total internet usage: World: 1,086,250,903 people. North America: 229,138,706 people

2. comScore.com: There is an increase in the number of consumers viewing video online, which grew 18 percent from October 2005 to March 2006. http://www.comscore.com/press/release.asp?press=874

3. comScore.com: In total, consumers viewed 3.7 billion video streams in March and slightly less than 100 minutes of video content per viewer per month, compared to an average of 85 minutes in October. http://www.comscore.com/press/release.asp?press=874

4. comScore.com: “Several media outlets have reported that YouTube streamed 100 million videos daily in July, and the results of our recent study corroborate this report,” said Gian Fulgoni, Chairman of comScore Networks. “In fact, our daily streaming data show that YouTube.com first surpassed the 100 million threshold on July 17th, which coincides with YouTube’s own announcement that they had reached this impressive mark. Our streaming data covering more recent months will be published shortly, and will show that YouTube’s streaming total now far surpasses 100 million per day.” http://www.comscore.com/press/release.asp?press=1023

5. Andrew Johnson’s Web Publishing Blog, http://www.webpublishingblog.com/interview-with-brendon-sinclair-on-web-video-production.htm: You reviewed Aaron Wall’s SEOBook both on Tailored Consulting’s site and in video at www.SEOBookReview.com, how do the conversion rates of the two compare?
They’re not even close. The video review converts at 3-4 times the rate of the text review. And I’d expect it to - I can provide so much more information via video through using graphs, graphics and audio (I can do that to an extent with the text page but not nearly so well) that really help me get my message across.”

6. Ralston 360 Podcasting Report http://ralston360.com/
“Consider “Pod Climber” and “Formula Pod,” two audio Podcasts about rock climbing and Formula 1 racing. Run out of a simple recording studio in Bend, Oregon, Pod Climber has a monthly audience of 54,000 listeners. To put this audience number in perspective, consider that the monthly circulation of Climbing Magazine, the industry leader, is 34,000. Climbing Magazine is 34 years old. “Pod Climber” is only seven months old. Yeah. Wow.

7. Clickz: Online Media Spend Predicted to Double by 2007: http://www.clickz.com/showPage.html?page=3432571 : A survey from the American Advertising Federation reports that industry leaders expect online advertising to double by 2007.

8. Clickz: Online Media Spend Predicted to Double by 2007: http://www.clickz.com/showPage.html?page=3432571 : In 2004, online advertising represented 8.35 percent of average media plan spending, a figure projected to hit 17 percent by 2007.

9. Clickz: Online Media Spend Predicted to Double by 2007: http://www.clickz.com/showPage.html?page=3432571: Meanwhile, 75 percent of respondents agreed they thought advertising has the ability to deliver a return on investment. More precise targeting of fragmented audience was noted as a benefit by 84 percent of respondents, while 62 percent said that new online ad formats grab attention and break though clutter.

10. The Wharton School of Business, University of Pennsylvania conducted a major research study on print versus video. Their conclusions showed that a well-produced video increases information retention by 50% and speeds-up buying decisions by 72% over a print brochure. http://www.wharton.upenn.edu/

11. FrugalMarketing.com http://www.frugalmarketing.com/dtb/use-video.shtml
Several major changes in 2005 set the stage for full-motion video online. These include faster, cheaper computers, improved video creation and conversion software, and widespread adoption of the free “Flash” Web browser plug-in (works on PC and MAC).
Combine these changes with the fact that over 50% of all Internet users in the United States got high-speed access as of 2005, and you set the stage for an online video revolution.
Website “Infomercials” - Any savvy business knows the Internet actually represents the largest direct-response advertising medium ever seen. Any product that easily gets sold once people see it in action will greatly benefit from online video.

12. Bobloblaw: http://www.bobloblaw.com/reasons.html According to a study by the (University of Pennsylvania) Wharton school of Business, prospects are 72% more likely to purchase a product or service when video is used and they make their buying decisions faster. After seeing a video, most prospects will have a greater understanding of the subject or product.

13. Bobloblaw: http://www.bobloblaw.com/reasons.html
And according to industry reports, the response rates for video promotions are six times greater than those for printed direct mail pieces.