1. http://www.internetworldstats.com/stats.htm Total internet usage: World: 1,086,250,903 people. North America: 229,138,706 people
2. comScore.com: There is an increase in the number of consumers viewing video online, which grew 18 percent from October 2005 to March 2006. http://www.comscore.com/press/release.asp?press=874
3. comScore.com: In total, consumers viewed 3.7 billion video streams in March and slightly less than 100 minutes of video content per viewer per month, compared to an average of 85 minutes in October. http://www.comscore.com/press/release.asp?press=874
4. comScore.com: “Several media outlets have reported that YouTube streamed 100 million videos daily in July, and the results of our recent study corroborate this report,” said Gian Fulgoni, Chairman of comScore Networks. “In fact, our daily streaming data show that YouTube.com first surpassed the 100 million threshold on July 17th, which coincides with YouTube’s own announcement that they had reached this impressive mark. Our streaming data covering more recent months will be published shortly, and will show that YouTube’s streaming total now far surpasses 100 million per day.” http://www.comscore.com/press/release.asp?press=1023
5. Andrew Johnson’s Web Publishing Blog, http://www.webpublishingblog.com/interview-with-brendon-sinclair-on-web-video-production.htm: You reviewed Aaron Wall’s SEOBook both on Tailored Consulting’s site and in video at www.SEOBookReview.com, how do the conversion rates of the two compare?
They’re not even close. The video review converts at 3-4 times the rate of the text review. And I’d expect it to - I can provide so much more information via video through using graphs, graphics and audio (I can do that to an extent with the text page but not nearly so well) that really help me get my message across.”
6. Ralston 360 Podcasting Report http://ralston360.com/
“Consider “Pod Climber” and “Formula Pod,” two audio Podcasts about rock climbing and Formula 1 racing. Run out of a simple recording studio in Bend, Oregon, Pod Climber has a monthly audience of 54,000 listeners. To put this audience number in perspective, consider that the monthly circulation of Climbing Magazine, the industry leader, is 34,000. Climbing Magazine is 34 years old. “Pod Climber” is only seven months old. Yeah. Wow.
7. Clickz: Online Media Spend Predicted to Double by 2007: http://www.clickz.com/showPage.html?page=3432571 : A survey from the American Advertising Federation reports that industry leaders expect online advertising to double by 2007.
8. Clickz: Online Media Spend Predicted to Double by 2007: http://www.clickz.com/showPage.html?page=3432571 : In 2004, online advertising represented 8.35 percent of average media plan spending, a figure projected to hit 17 percent by 2007.
9. Clickz: Online Media Spend Predicted to Double by 2007: http://www.clickz.com/showPage.html?page=3432571: Meanwhile, 75 percent of respondents agreed they thought advertising has the ability to deliver a return on investment. More precise targeting of fragmented audience was noted as a benefit by 84 percent of respondents, while 62 percent said that new online ad formats grab attention and break though clutter.
10. The Wharton School of Business, University of Pennsylvania conducted a major research study on print versus video. Their conclusions showed that a well-produced video increases information retention by 50% and speeds-up buying decisions by 72% over a print brochure. http://www.wharton.upenn.edu/
11. FrugalMarketing.com http://www.frugalmarketing.com/dtb/use-video.shtml
Several major changes in 2005 set the stage for full-motion video online. These include faster, cheaper computers, improved video creation and conversion software, and widespread adoption of the free “Flash” Web browser plug-in (works on PC and MAC).
Combine these changes with the fact that over 50% of all Internet users in the United States got high-speed access as of 2005, and you set the stage for an online video revolution.
Website “Infomercials” - Any savvy business knows the Internet actually represents the largest direct-response advertising medium ever seen. Any product that easily gets sold once people see it in action will greatly benefit from online video.
12. Bobloblaw: http://www.bobloblaw.com/reasons.html According to a study by the (University of Pennsylvania) Wharton school of Business, prospects are 72% more likely to purchase a product or service when video is used and they make their buying decisions faster. After seeing a video, most prospects will have a greater understanding of the subject or product.
13. Bobloblaw: http://www.bobloblaw.com/reasons.html
And according to industry reports, the response rates for video promotions are six times greater than those for printed direct mail pieces.