Video Podcast& The CopperCast03 Jan 2007 11:47 am
Ever wanted to blend something outrageous like a golf club or marbles? Well, the people at Blendtec did. They recorded some videos of their Total Blender chopping everything from toy cars to pens. Then they put the videos up on the Internet and now have had well over 11 million views. We went to talk with George Wright the genius behind the idea to find out what this has meant in terms of marketing. We asked him how the use of technology, and specifically video, has helped their company. He is an awesome guy and had some very cool things to say.
January 3rd, 2007 at 4:15 pm
Blendtec Interview
If any of you haven’t heard of or seen the Blendtec Total Blender-you’ve got to check it out. It…
January 14th, 2007 at 8:59 am
[…] Blendtec started a website called Will It Blend? and posted video after video of their blender turning rake handles into sawdust, marbles into glass powder, an iPod into metal and plastic shavings, and even doing a few normal blender things as well. The website was a smash hit, and Blendtec’s sales have soared. You can watch a video interview with the marketing mastermind behind the campaign to learn more about how he got the idea, and how it’s worked out so far. […]
July 31st, 2007 at 1:48 pm
Hey everybody thanks for your comments. We are working on some cool ideas that go right along with this blog. If you like this one and you are a business owner you might light our sister site as well. www.mediajoltz.com
Let us know what you think…
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